Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We talk about how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you make sense of their impact on both clients and gift recipients. As florists, we dedicate our hard work to help you express yourself. We help you find the best bouquet for all affairs. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make exquisite flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later on, it included wholesale orders of bulk flowers. It also sold supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of marketing them to local customers. Floristry is crafting a selection of blooms and plants into a beautiful arrangement. Then, florists put them in vases, bowls, baskets, and pots. Of course, they base this all on every customer's tastes and needs. This is why most people consider it "floral design" or "floral arts".

Since the late 19th century, schools have approved floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops started making frequent and amazing developments to their practices. As a result, floristry surfaced in the market across America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the feature of placing orders online for convenience. Today, floristry has come to be an important part of people's lives. In fact, flowers have become crucial in the decoration and theme of different events. Many associations have cropped up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are great sources of news and ongoing trends in the industry. They suggest different arrangements for all types of affairs. They also steer customers to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Because of that, our team of experts commit to providing top quality service at all times. We aim to help our clients get the most wonderful arrangement for their needs. As florists, we help people share themselves through unique bouquets and arrangements. This way, they can enjoy the most important events and milestones in their lives. As florists, we help people:

  • Show love with elegant long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the perfect touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements matched to their motif and design


Read all about Color Wheel And Harmonies in our next article.