Flower delivery is a key service provided by your local flower shop. Customers frequently explore a florist’s assortment of flower arrangements in-store or online before placing an order. When they have selected the perfect bouquet, their order is then delivered to a recipient's home or office address.
Proper Flower Storage In-Store and Before Delivery
One of the most widely used methods of maintaining flowers’ freshness is to keep them cold. To do so, most florists have at least one refrigerating cooler in their store. This appliance holds their stock of flowers, keeping them at a brisk 36-46°F until they are arranged for a customer. The flower shop might also put completed bouquets in the same cooler until delivery or pick-up, or place them in a separate refrigerator. During holiday seasons, such as Valentine’s Day and Mother’s Day, many florists even rent refrigerated trailers to store flowers in as a result of increased demand. This technique helps the flowers stay in perfect conditions until they are handed to the client or placed in a delivery van. Some larger stores may also have cooling vehicles and temperature control tools. With temperatures between 36-46°F, flower arrangements can stay fresh despite long-distance rides.
Development of Flower Delivery
Before the internet, most of a flower shop's clientele were walk-ins and telephone calls. These customers typically needed a single plant or bouquet delivered, or taken with them, that same day. Today, customers often send online orders several days in advance. Some clients even place large-scale orders of custom-made floral arrangements. These are often for specific occasions like:
After receiving an order, the florist creates a flower arrangement according to the customer’s requests. These orders are then prepared for pick-up or sent out on a delivery van.
Floral designers are in charge of creating and preparing bouquets for the flower shop’s customers. Delivery drivers then pull the flower arrangements out of a cooler and deliver them to the recipient. Flower delivery positions are normally entry-level jobs, so no prior experience is required. However, they must hold a valid driver's license and have a spotless driving record. Most florists use commercial vans to deliver their products to customers. Drivers need to know how to drive and care for these vehicles. The typical outline of a flower delivery driver’s responsibilities is:
Apart from that, drivers also assist in the everyday functions of the flower shop and warehouse. These include tasks such as processing deliveries of floral supplies and helping arrange products in the stockroom, as well as many others.
Read more about our floral design service here.